Factory Berlin

Factory Berlin is a well-known community and innovation space in Berlin. It's designed to bring together a diverse range of professionals and entrepreneurs, particularly in the tech and creative industries.

For four years, I dedicated my career to cultivating the community at Factory Berlin, integrating offline and online community-building strategies while leading diverse internal projects.

I started by growing the member base, co-creating their journeys, and introducing engagement programs. As time went on, I became a part of the Executive Leadership Circle where I had the opportunity to collaborate directly with the C-level team on strategic initiatives, covering areas like campus expansion, frameworks, new revenue streams, and the company's Community Playbook project.

  • • Member of the Executive Leadership Circle, contributed to the overall strategic development of the organization

    • Co-created the company’s Playbook - a strategic guidebook for both internal and B2C use cases detailing all key company insights, lessons learned and processes

    • Developed a new business model and revenue stream by collaborating with company leadership; Community-as-a-Service

    • Managed members' experience at all customer touchpoints

    • Increased the efficiency and effectiveness of space usage across two campuses spanning 21k sqm

  • • Created the Factory Berlin expansion strategy in collaboration with McKinsey Experience Studio, by taking into consideration different operating and partnership models, expansion scenarios, goals and objectives

    • Built and managed the product roadmap for the expansion rollout

    • Oversaw the expansion possibilities in Europe and overseas

    • Conducted bottom-up market research on business ecosystems

    • Created tailored Factory Berlin pitch decks for raising investment rounds

  • • Conceptualized, developed and executed strategic community programs for a curated membership base of 4.500+ multidisciplinary and international clients

    • Created new membership products (tiers) and led the cross-team implementation

    • Developed membership curation and growth strategies through a high-growth period of the membership base from 700 to 4,500 members

    • Defined customer journeys, recognized pain points and redesigned experiences

    • Co-created the digital membership platform by translating the offline community needs into online features

    • Personally interviewed and onboarded more than 2,000 people in two years

    • Set up team processes as the team grew from 2 to 7 FTE

    • Developed 2 cross-team programs in order to improve the departments’ collaboration

    • Represented Factory Berlin at meetups and events

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