In November 2021, I took the role of Head of Community and Ecosystem at TZ Connect, a subsidiary of the Tezos Foundation. Tasked with advancing the Tezos ecosystem, both locally in Berlin and globally, my responsibilities included building the Tezos community in Berlin, creating a comprehensive strategy, expanding the department, and overseeing all community-related projects and programs under the brand named despace [decentralised space].

As a Head of Community and Ecosystem, I:

• Created and implemented a comprehensive strategy for Tezos adoption and growth in Berlin

• Built the community department (3 FTEs )and its processes from scratch

• Co-developed the despace berlin brand and its unique identity

• Designed and led community experiences, including a grant program with a budget of €100,000, a new application of blockchain tech for artists, and an inclusion-driven art program

• Managed partnerships and collaborations

• Collaborated with the community advisory board to increase engagement and community satisfaction

• Operated the physical community and event space, including the summer pop-up gallery, organizing over 45 events and 13 exhibitions, and welcoming more than 3,000 attendees

• Ran cross-team projects and fostered relationships with external stakeholders

• Created networking and growth opportunities for Tezos users

While implementing community programs, we continuously refined the brand and the overall aesthetic of despace. Alongside my colleague Anita Sengupta and external advisor Narta Dalladaku Studio, we focused on making Web3 more inviting and understandable, avoiding any sense of exclusion for those new to the topic. We dedicated time to outline our vision, mission, values, tone of voice, functional and emotional benefits, and community experiences, all resonating with us and the community.